Just by the name someone would have to buy the polish. I love Sephora and I think it's awesome that they started carrying nail polish. This particular one caught my eye (anything with glitter does). I thought the formula would be super glittery with just one coat, but as with most glitter nail polishes, I needed at least 3 coats to get it the way I wanted with all glitter and no empty spots on the nail. I've gotten so many compliments on it, I think because it really catches someone's eye. Excuse the pictures, my camera isn't the greatest.